Ad revenue → Revenue: $64.6BRevenue → Gross profit: $49.2BSearch advertising → Ad revenue: $48.5BRevenue → Cost of revenue: $35.5BGross profit → Operating profit: $27.4BOperating profit → Net profit: $23.5BCost of revenue → Content acquisition, data centers, other: $22.1BGross profit → Operating expenses: $21.8BCost of revenue → Traffic acquisition costs: $13.4BOperating expenses → R&D: $11.9BGoogle Cloud → Revenue: $10.3BPlaystore & other → Revenue: $9.3BYouTube → Ad revenue: $8.7BGoogle network → Ad revenue: $7.4BOperating expenses → Sales & marketing: $6.8BOperating profit → Tax: $3.9BOperating expenses → General & admin: $3.2BOther revenue → Revenue: $0.5BOther income → Net profit: $0.1BSearch advertising: $48.5BAd revenue: $64.6BYouTube: $8.7BGoogle network: $7.4BRevenue: $84.7BPlaystore & other: $9.3BGoogle Cloud: $10.3BOther revenue: $0.5BGross profit: $49.2BCost of revenue: $35.5BOperating profit: $27.4BOperating expenses: $21.8BTraffic acquisition costs: $13.4BContent acquisition, data centers, other: $22.1BNet profit: $23.6BTax: $3.9BOther income: $0.1BR&D: $11.9BSales & marketing: $6.8BGeneral & admin: $3.2Bcreated with SankeyArt.comSearch advertising$48.5B14% Y/YAd revenue$64.6B11% Y/YYouTube$8.7B13% Y/YGoogle network$7.4B-5% Y/YRevenue$84.7B14% Y/YPlaystore & other$9.3B14% Y/YGoogle Cloud$10.3B29% Y/YOther revenue$0.5B62% Y/YGross profit$49.2B15% Y/YCost of revenue$35.5B11% Y/YOperating profit$27.4B25% Y/YOperating expenses$21.8B5% Y/YTraffic acquisition costs$13.4B7% Y/YContent acquisition, data centers, other$22.1B14% Y/YNet profit$23.6B28% Y/YTax$3.9B11% Y/YOther income$0.1B94% Y/YR&D$11.9B12% Y/YSales & marketing$6.8B0% Y/YGeneral & admin$3.2B-9% Y/YAlphabet Q2 FY24 Income Statement